iConec Wave was founded as an innovation enabler — a partner for organizations striving to deliver bold ideas and transformative services.
Our work has spanned strategy, technology, and design, helping leading companies bring complex innovation projects to life.
One of our most impactful collaborations was with Royal Canin, where we helped design, develop, and launch a platform for individualized pet nutrition.
Our Focus
Delivering Hyper Personalized Experiences
That experience shaped our conviction: the future of meaningful digital interaction lies in hyper-personalization where every experience adapts intelligently to the individual.
Today, iConec Wave focuses entirely on advancing that vision through Uniqual, our proprietary platform that empowers brands to craft uniquely personal experiences at scale.
Comprehensive Hyper Personalization Solution
Uniqual gives you everything you need to launch hyper-personalization fast
A Unified Platform
Deliver individualized product experiences—without burdening IT.
Expert-Led Implementation
Launch fast—with clarity and confidence.
Embedded Operational Support
No hiring. No retraining. No surprise ops overhead.
"Patrick was brought in to help us deliver an important innovation project. He delivered the MVP in 3 months which was something many thought impossible. We have gone on to refine the technical platform and business model in a highly agile way."
Bruno Ballester
"I have worked with them several times now for different clients. Always very professional. Particularly great at decomposing complexity into an actionable plan."
Serge Beser
"Patrick is surprisingly proficient at turning complexity into a clear plan. I brought Patrick in to help sort through and make sense of the different requests. He quickly assimilated the context and requests, and provided clear direction."
Jonathan Grieb
"I had the pleasure to work with Patrick on a critical business innovation project. Patrick perfectly directed the project teams with a clear strategic vision, pragmatic execution and full understanding ( and anticipation ) of customers’ needs.
Patrick Abgrall
"I've had the pleasure to work with Patrick on a number of global strategic programmes. Patrick is a visionary who stands out from the corporate crowd and challenges the business to think differently at all levels."
John Billington
"As a digital product owner I worked closely with our team in Istanbul Patrick put together. Great team and really nice people. Talent, communication and teamwork were exceptional. Together we delivered many great things."
Lance Harlow
"Patrick takes a very collaborative approach to working and has breadth of experience in working in a global cross-cultural environment. Patrick is exceptionally strong in identifying talent, mentoring and bringing together diverse groups of people to achieve a common objective. "
Sudhi Sinha
"IT tried to do what it was told and expectations of success were pretty low. Patrick turned all that around. He put together a world-class team that was a game-changer for us. Patrick changed the way we worked from an “us / them” to a “we”."
Ian Shuttleworth
“I can remember when Patrick sold the idea of building a dedicated team in Turkey. I was the most sceptical about it. Patrick is innovative, has a lot of courage, strong leadership skills, and his focus on high performance teams drives meaningful change.”
Short and direct—typically one business day response.
Company Name
iConec Wave SRL
Address
38 Star Street 1301 Bierges BELGIUM
VAT / Company #
BE 0544.892.847ec Wave SRL
Bank Account
BE80 0017 1824 6377
Trademark Notices
Uniqual™ is developed and owned by iConec Wave SRL
Corporate Details
iConec Wave SRL is a privately held company registered in Belgium. All rights reserved.
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