Privacy Policy

Last updated: June 21, 2025

At iConec Wave (“we”, “us”, or “our”), we are committed to protecting your privacy and ensuring that your personal data is handled securely and transparently. This Privacy Policy explains what data we collect, how we use it, who we share it with, and your rights under applicable privacy laws—including the General Data Protection Regulation (GDPR).This policy applies to our website, communications, and the services provided through Uniqual (our product hyper-personalization platform).

1. Who We Are

Company: iConec Wave SRL
Address: 38 Star Street  1301 Bierges  Belgium
Registration Number: 0544.892.847
Email: hello@iconecwave.com
Website: www.iconecwave.com

2. What Data We Collect

a. Information You Provide

  • Contact details (name, email address, company)
  • Information submitted through forms (e.g., request a brochure, strategy call)
  • Survey responses, feedback, or inquiries

b. Information We Collect Automatically

  • IP address, device type, browser type
  • Usage data (e.g., pages visited, time on site)
  • Cookie and tracking data (see Cookie Policy below)

c. Information from Third Parties

  • Analytics and advertising platforms (e.g., Google)
  • Business tools used for customer interaction (e.g., Webflow, Calendly)

3. Why We Collect Your Data

We process your data to:
  • Respond to inquiries and provide relevant information about Uniqual
  • Deliver personalized product recommendations and consultations
  • Provide services you purchase or sign up for
  • Improve website performance and visitor experience
  • Meet legal obligations

4. Legal Bases for Processing

We process personal data under the following legal bases:
Purpose
Legal Basis
Responding to contact or demo requests
Your consent
Delivering purchased services
Contract
Improving our platform
Legitimate interest
Fulfilling legal obligations
Legal requirement

5. Cookies and Tracking Technologies

We use cookies to improve your experience on our site. These include:
  • Strictly Necessary Cookies – Allow site functionality
  • Performance Cookies – Track anonymous usage stats (e.g., via Google Analytics)
  • Marketing Cookies – Help us understand engagement with our content (e.g., Google Ads)
You may manage cookie preferences using the cookie banner on our website.
We recommend allowing cookies for the best experience. However, you may disable cookies in your browser settings.

6. Who We Share Data With

We only share your data when necessary and with appropriate safeguards. This may include:
  • Service providers (e.g., Webflow, Google, Mailchimp)
  • Cloud hosting & analytics tools
  • Buyers in the event of a business sale or merger
  • Regulatory authorities when legally required
We never sell your personal data.

7. Where Your Data Is Stored

Your data is primarily stored and processed in the European Economic Area (EEA). If transferred outside the EEA (e.g., to US-based service providers), we rely on:
  • Standard Contractual Clauses (SCCs)
  • Other lawful safeguards approved by the EU

8. How Long We Keep Your Data

We retain personal data:
  • As long as necessary to fulfill the purpose it was collected for
  • As required by law (e.g., for accounting or legal compliance)
  • Until you request deletion (unless restricted by law)
Data Type
Retention Period
Contact form submissions
12 months
Customer account information
Duration of relationship + 2 years
Analytics data
Up to 26 months (Google Analytics default)

9. Your Rights Under GDPR

You have the following rights:
Right
What It Means
Access
Request a copy of your personal data
Rectification
Request corrections to inaccurate or incomplete data
Erasure
Ask for your data to be deleted (“right to be forgotten”)
Restrict Processing
Limit how we use your data
Object
Object to data processing based on legitimate interests
Data Portability
Request data transfer to another provider
Withdraw Consent
Withdraw your consent at any time
Lodge Complaint
Contact Belgium's Data Protection Authority:
www.gegevensbeschermingsautoriteit.be

10. Security of Your Data

We take reasonable technical and organizational measures to protect your data, including encryption, access controls, and secure transmission protocols. However, no method of transmission over the internet is 100% secure.

11. Links to Third-Party Sites

Our website may link to third-party services (e.g., demo tools, forms, LinkedIn). These platforms have their own privacy policies. We are not responsible for their content or practices.

12. Policy Updates

We may update this Privacy Policy to reflect legal changes or improvements to our service. Any updates will be posted on this page, and material changes will be communicated directly if appropriate.
Last Updated: June 2025